Ksenia Barton is aa marketing leader with 15+ years’ experience building brands people don’t just buy from, but genuinely feel part of. From shaping community- and culture-led growth at TikTok to driving purpose-led brand building at The LEGO Group, She’s seen firsthand how meaningful human connection translates into both long-term loyalty and commercial impact.

Sophia works at the intersection of banking, technology, and regulation, providing strategic insights into the evolving landscape of finance and money. With a career spanning roles in FX options, innovation labs, Chief of Staff, business strategy, transaction banking (payments), research, and positions at two financial regulatory bodies, she seamlessly blends corporate expertise with analytical rigour. She has been a trusted advisor to senior leadership since her time at the FCA.